Compare themes
The "Compare Themes" section allows you to conduct a comprehensive competitive analysis based on data from several previously created themes. You can evaluate not only the perception of brand advertising activities, but also how these activities and the brand as a whole are heard in social media, and how actively users react to them.
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Impact Share
The main report of the section, including a comparison of themes or tags by key metrics. It will be selected by default when you open the "Compare Themes" section.
Materials Share
Percentage distribution of materials for compared themes. It shows the share of presence of compared brands.
No data available. Please select themes and click Compare.
Loyalty and Engagement
Distribution by loyalty, engagement and number of materials for compared themes. The numbers inside the bubbles indicate the number of materials for the themes. The more materials in a theme, the larger its bubble on the chart. This is the key chart of the "Impact Share" report. It provides insight into the depth and assessment of brand perception by the audience compared to competitors.
No data available. Please select themes and click Compare.
Materials Dynamics
Distribution of materials for compared themes over time for the selected period. Has 2 display modes: Lines and Normalized Stacked Bar Chart (selected by default). Use the toggle in the top right corner of the chart to switch modes. Clicking on a fragment of the chart allows you to go to the "Summary Report" with the flow of corresponding materials.
No data available. Please select themes and click Compare.
Sentiment
Sentiment shares in compared themes. Has 2 display modes: Normalized Bar Chart (selected by default) and Stacked Bar Chart. Use the toggle in the top right corner of the chart to switch modes. This chart is useful for identifying reactions to any type of news.
No data available. Please select themes and click Compare.
Materials
No data available. Please select themes and click Compare.